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FLORENT PAKISTAN – Restyling Asian female fashion wear trends

Florent Pakistan is committed to revive the Asian fashion industry with unconventional designing approach and we maintained this feel in their online presence.

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Market Context

150%

increase in load time

85%

increase in navigational activity

130%

increase in product selection

Challenge

Florent Pakistan envisioned bringing a new and ‘fresh’ change into Pakistan’s fashion industry with its stitched and unstitched lawns, linens and chiffons. The brand required to establish a strong base online to showcase its products and allow the target audience to make purchases with ease.

They needed to tell their brand story in a visual way without using many words as demand by the competitive fashion industry. We offered them our designing and development expertise to deal with these challenges in a creative and clutter-free way in shape of their neat and clean website layout.

01  Incomplete Sales Cycle

02  Difficulty in Product Showcase

03  No Brand Story

Insight

Eye Grabbing Design

The brand should have an enchanting website design that grabs the attention of the visitor and persuades her to see more stuff on the site. We tried our best to design the layout by keeping this rule in mind for Florent Pakistan and came up with this clean interface.

Easy Navigation

A visitor doesn’t want to be bothered by complex page setting to reach a certain page (or product) when we speak about fashion stores. So we kept the navigation quite easy for a typical user with minimum pages on the homepage. The visitor can access the desired page through several ways.

Smart Sections

We studied the behavior of a typical visitor that is interested in female fashion wears to conclude what sections should be there on the website. We thought to keep it simple and display only those sections in which a user would be interested to know more. You’ll find a large image displaying the current fashion wear range and upon dropping down, you can discover more sections all leading to another page.

Swift Checkouts

The main objective of an online store is to persuade the visitor to purchase something. By keeping this particular objective in mind, we kept the ‘checkout’ button on each page at the top of the website.

Value proposition

We helped Florent Pakistan in having a stable online presence with a solid platform to showcase their products. Florent Pakistan   uccessfully achieved their objectives to display different fashion   roducts on their website and retaining the interest of their target   udience with the mesmerizing images and quick website load time.

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